Survey Says: Downtown Pensacola’s official Net Promoter Score
Downtown Improvement Board Executive Director, Curt Morse hired an Atlanta-based research and consulting firm, Majority Opinion Research, to conduct a Net Promoter Score (NPS) within the downtown area, and gleaned exactly what people liked, along with specific things they hope to add to the streets of downtown.
“There’s a business adage that says, ‘if you can measure it, you can improve it,’” Morse said. “Clearly we can measure customer satisfaction. So by measuring and benchmarking it, we can now begin to pick those things that are important to the user of downtown and improve them.” Read complete article.