Sept. 21, 2022
Port of Pensacola "Welcome to Your Port" Video Earns AAPA Communications Award
The Port of Pensacola received a Lighthouse Communication Award of Distinction from the American Association of Port Authorities for its “HOMEPORT: Welcome to Your Port" video.
"Welcome to Your Port" is part of a new video series highlighting activities at the Port of Pensacola, produced by Hellcat Productions. The videos were created with a goal of engaging with the community and providing them a front row seat to their waterfront economic engine, the Port of Pensacola.
The AAPA Lighthouse Awards are the port industry's foremost recognition program, recognizing ports for excellence in communications, environmental improvement, facilities engineering and information technology. Entries are judged by an independent panel of experienced communication professionals on:
- Situation analysis and research
- Identification of audience, goals, objectives, strategies, and tactics
- Quality/clarity of content and style
- Skillful use of copy, photography, design, layout and graphics
- Evaluation methods used to determine communication's success
“We're excited to be recognized by AAPA for the second year for our marketing efforts as Pensacola's waterfront continues to experience growth and redevelopment," Port Director Clark Merritt said. "By creating more video content, we're able to give the public a front row view of the Port and how our family of 23 companies make significant contributions to the City of Pensacola and Northwest Florida."
Click here to view the Port of Pensacola’s "HOMEPORT: Welcome to Your Port" video.
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